“Are Hollywood Starlets Glamorizing Smoking By Using E-Cigarettes?”

Brilliant piece of journalism from Forbes, as ever. Even handed and well thought out, great finish as well.

By Sally Satel, M.D.

At the recent Golden Globe Awards, the Hollywood glitterati were not the only ones under the hot lights. The electronic cigarette, battery-operated devices that release water vapor and nicotine, also had its close-up as several stars were seen puffing away. Some U.S. Senators were not amused.

In a letter to Hollywood Foreign Press Association and NBCUniversal, which broadcasts the Golden Globes, Senators Edward J. Markey, Richard Blumenthal, Sherrod Brown and Richard J. Durbin, expressed concern that e-cigarettes will “glamorize smoking” and urged them not to allow e-cigarette use to appear at future shows.

“Unfortunately,” the senators wrote, “many young viewers saw notable displays of e-cigarette use throughout the awards show, including the opening monologue and repeated shots of celebrities smoking e-cigarettes.” The worry, of course, is that young people will be inspired by celebrities to do the same. The hard won gains in reducing teen smoking to its current low of 18 percent would soon go up in smoke.Forbes

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